Michael W Hartley
The Top Seven Reads For The Week Ending May 10th, 2013
From the e-magazine DKE’s Daily Knowledge Engine on Flipboard for iOS or Android
Most Money Managers Got PTSD After Lehman Collapsed, And It May Have Rewired Their Brains
By: Rob Wile (Business Insider)
A new study suggests PTSD following the 2008 market crash may have induced money managers to abandon “buy and hold” strategies. In “Financial Trauma: Why the Abandonment of Buy-­‐and-­‐Hold in Favor of Tactical Asset Management May be a Symptom of Posttraumatic Stress” published in something called The Journal of Financial Therapy, authors Bradley Klontz and Sonya Britt report 93% of respondents experienced medium or high levels of PTSD symptoms.
The Importance of Hiring ‘A-Players’
By: Vick Vaishnavi (Forbes)
For every company whose ambitions of a successful IPO or explosive growth are realized, many more flounder and fail; the margin between a growth windfall and just trudging along being razor thin.  And while there’s no such thing as a full-proof plan to guarantee a company’s eventual prosperity, I personally believe that the key differentiator lies in the company’s employees.
10 Things Every Customer Wants
By: Geoffrey James (Inc.com)
Why does a customer buy from one vendor rather than another? According to research recently conducted by The Rain Group (detailed report here), customers tend to buy from sellers who are superlative at the following tasks:
1. Bring New Perspectives and Ideas
If customers could diagnose their own problems and come up with workable solutions on their own, they would do so. The reason that they’re turning to you and your firm is that they’re stuck and need your help. Therefore, you must be able to bring something new to the table.
8 Things Really Successful People Do
By: Kevin Daum (Inc.com)
Most people claim to want success. But not everyone is willing to do the hard work and the smart work to get there. Often opportunities present themselves and because people are distracted, they miss them or give up on them before things fully develop.
Truly successful people don’t leave much to chance. They are disciplined and focused.  They constantly seek new methods to achieve more, in bigger and faster ways. Listed below are eight different practices that will help you concentrate your efforts on rising above the tide.
Marketing Through Teaching
By: Matt Baglia (Under30CEO.com)
Growing up on a dairy farm, with six brothers and sisters, it was drummed into me from an early age that humility is a virtue, and bragging, well… not so much. My parents, both humble to the core, told us that if we worked hard, and did a good job (at school, in athletics, or elsewhere) we’d be recognized for our effort and rewarded accordingly. For the most part, it was good advice. However, in today’s competitive workplace, if your plan to get ahead is based on the assumption that hard work alone will suffice, you may find yourself being left behind as the horn blowers around you land the opportunities you anticipated were yours.
8 Customers You Should Avoid
By: Geoffrey James (Inc.com)
Most of the time, customers (and prospective customers) are great. However, there are eight types of customer that are usually more bother than they’re worth. Here they are, along with some advice for coping with them.
1. The Lookee-Loo
They are “interested” in your company’s offerings but have no intention of buying from you… or anyone else. Your best defense: In your initial meeting, determine the prospect’s financial result of NOT buying. If that number is small, politely move on.
How Warren Buffett Avoids Getting Trapped by Confirmation Bias
By: Roger Dooley (Forbes)
Warren Buffett is arguably the most successful investor in history, and a good part of his success is his ability to make investment decisions without being influenced by the combination of emotional factors and subconscious biases that govern most human behavior.